This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content.

If you want to read, I might suggest a good book, perhaps Hemingway or Melville. That’s why they call it, the dummy copy. This, of course, is not the real copy for this entry. Rest assured, the words will expand the concept. With clarity. Conviction. And a little wit.

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

As a result of which, your entry will repay your efforts. Take your sales; simply put, they will rise. Likewise your credibility. There’s every chance your competitors will wish they’d placed this entry, not you. While your customers will have probably forgotten that your competitors even exist. Which brings us, by a somewhat circuitous route, to another small point, but one which we feel should be raised.

Long copy or short – You decide

As a marketer, you probably don’t even believe in body copy. Let alone long body copy. (Unless you have a long body yourself.) Well, truth is, who‘s to blame you? Fact is, too much long body copy is dotted with such indulgent little phrases like truth is, fact is, and who’s to blame you. Trust us: we guarantee, with a hand over our heart, that no such indulgent rubbish will appear in your entry. That’s why God gave us big blue pencils. So we can expunge every example of witted waffle.

For you, the skies will be blue, the birds will sing, and your copy will be crafted by a dedicated little man whose wife will be sitting at home, knitting, wondering why your entry demands more of her husband‘s time than it should.

But you will know why, won‘t you? You will have given her husband a chance to immortalize himself in print, writing some of the most persuasive prose on behalf of a truly enlightened purveyor of widgets. And so, while your dedicated reader, enslaved to each mellifluous paragraph, clutches his newspaper with increasing interest and intention to purchase, you can count all your increased profits and take pots of money to your bank. Sadly, this is not the real copy for this entry. But it could well be. All you have to do is look at the account executive sitting across your desk (the fellow with the lugubrious face and the calf-like eyes), and say ”Yes! Yes! Yes!“ And anything you want, body copy, dinners, women, will be yours. Couldn’t be fairer than that, could we?

11 commentaires

  1. Can I simply say what a relief to uncover somebody that truly understands what they are discussing over the internet. You certainly know how to bring an issue to light and make it important. A lot more people must look at this and understand this side of your story. I was surprised that you are not more popular given that you most certainly have the gift.

  2. May I simply just say what a comfort to discover someone that truly knows what theyre talking about on the net. You actually realize how to bring a problem to light and make it important. More and more people have to look at this and understand this side of the story. I cant believe youre not more popular because you most certainly have the gift.

  3. It’s additionally vital for the escort to know the kind of services you require
    beforehand. Thhen again, if you want to know extra concerning thee ladies extra, anticipatee no further and consider procuring ssist from the agents now.
    Regular dating expertise:- It’s estimated thazt younger boys
    who have completed their graduation need to
    hage an everyday courting experience. There isn’t a need
    to remaion unhappy anymore; youu may rent Guwahati escorts and have all have aan actual girlfriend like expertise.
    We signify a handful of impartial Luxury Model COMPANIONS, High-CLASS COURTESANS & ELITE
    ESCORTS whom excel in profiding the ultimte GIRLFRIEND Experience and select to devote their
    superoor companies which might be mutually satisfying to an upmarket and discerning clientele – WORLDWIDE.

    Thre are contact details provided so to simply get in contact with the escorts
    and reach an settlement with them. Bertozzi and Banik don’t settle ffor that certain proteins,
    as well as diseases, are out of attain. They’re conscious
    of immune diseases and hencee kerp the lovemaking session hygienic.
    Safe and secured escort companies:-Our Guwahati name ladies never shwre any
    private information of teir clients and keep thsir escort service
    non-public. This renewal course of is important for serving tto keep the body’s
    tissues and organs in optimum good health.

    Here is my web blog: https://bryoni-high-class-ebony-companion.com/region/Discreet-apartments-in-Tel-Aviv.php

  4. Beside getting a Dubai Massage Home Services,
    within the occasion that you just need to perform wellbeing, it’s moreovr useful to have a sound means of life with standard train. If a plane ticket and holiday to the Maldives is
    out of your funds, you wnt not worry, somewhere out of city inside driving distance that has beautiful surroundings
    will just do properly. If you are ach in want of some lovin, allow us to recommend
    an oil therapeutic massage combined with a G spot vibrator.
    For those whoo (or somebody you understand) have an interest in finding acu-therapy programs,
    llet skilled coaching within quick-rising industries like therapeutic massage therapy, cosmetology,
    acupuncture, oriental medicine, Reiki, and others get you began! This Jocca Massage Mat will
    be placed on flat surfaces (like sofas or beds) or draped over chairs, soo
    you should use it wherever you’re most comfy. You can usee virgin coconut oil and
    almond oil as an alternative of curd and honey to attain the identicfal
    results. 5. Use massage oils. As two types oof CAM,
    therapeutic massage and reflexology have grow to be extra
    extensively practised and consumed over the past
    20 years (Andrews, 2003). In particular, shifting beyond a specialist medical intervention, their place in mainstrea healkth andd wellbeing service consumption has grown significantly.

    My website דירה דיסקרטית

  5. This is the perfect site for everyone who really wants to understand this topic. You know so much its almost tough to argue with you (not that I personally will need toÖHaHa). You definitely put a fresh spin on a topic thats been written about for many years. Wonderful stuff, just excellent!

  6. With a focus on excellence, Elitepipe Plastic Factory has gained a reputation for producing top-notch HDPE and uPVC products that meet rigorous quality standards. Elitepipe Plastic Factory

  7. تستخدم القوى العاملة الماهرة في المصنع تقنيات تصنيع متقدمة لإنتاج تجهيزات تتوافق مع المعايير والمواصفات الدولية. إيليت بايب Elite Pipe

  8. توفر أنابيب HDPE من مصنع إيليت بايب Elite Pipe مقاومة ممتازة للمواد الكيميائية والتآكل والضغط البيئي ، مما يجعلها مثالية لمجموعة واسعة من التطبيقات.

  9. Customers can rely on Elitepipe Plastic Factory’s technical expertise and dedicated customer support to assist them in selecting the most suitable fittings for their specific needs. Elitepipe Plastic Factory

  10. تم تصميم تركيبات إيليت بايب Elite Pipe لتكون سهلة الاستخدام ، مما يسهل التثبيت السهل ويضمن صيانة خالية من المتاعب طوال عمرها الافتراضي.

  11. Elitepipe Plastic Factory’s HDPE fittings are renowned for their versatility, allowing for secure and efficient connections in diverse applications such as water supply, gas distribution, and industrial pipelines. Elitepipe Plastic Factory

Laisser un commentaire

Votre adresse e-mail ne sera pas publiée. Les champs obligatoires sont indiqués avec *